Premium Web Design That Actually Generates Business
Your website should be an investment that pays for itself—not an expense you regret.
Most businesses treat their website like a necessary evil. Something to check off the list. A few thousand dollars to a cheap freelancer or $200/month for a template.
Then they wonder why their website doesn’t generate leads.
Here’s what premium web design actually gets you: a strategic asset that works 24/7 to attract your ideal clients, built by someone who understands your complete story—from strategy to photography.
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The Real Cost of Getting This Right
When businesses decide to fix their website, they typically go one of three routes. Each has a very different outcome—and a very different price tag.
Let’s look at what each option actually costs:
01
Hire a Cheap Freelancer
Total cost: $2,000-5,000
You get:
- Templated design that looks like everyone else’s
- Stock photos from the internet
- Generic copy if they even provide it
- Someone who disappears after launch
- A website that doesn’t generate business
You save money upfront. You lose opportunities forever.
02
Hire Everyone Separately
Strategist/Consultant: $3,000-5,000
Discovers your audience, positioning, competitive advantages.
Copywriter: $3,500-7,000
Writes all your website copy using proven frameworks.
Web Designer: $5,000-8,000
Creates custom design that represents your brand.
Web Developer: $5,000-10,000
Builds it in WordPress, makes it actually work.
Photographer: $1,500-3,000
Professional shoot for authentic imagery.
Total if hired separately: $18,000-33,000 (Keep these numbers in mind when you look at the packages below.)
Your time coordinating all of them: Priceless (and frustrating)
03
Hire a Big Agency
Total cost: $30,000-75,000+
You get:
- Great work, but at 2-3x the cost
- Account managers, project managers, committees
- Constantly making sure multiple people are aligned
- Just another ticket in a system
- High overhead baked into pricing
What Makes This Different:
One expert handles everything—strategy, copywriting, design, development, and photography.
I spent a decade inside a design agency and 20+ years building websites. The strategic thinking, the process, the attention to detail— all of that comes from agency experience.
The difference? You work directly with me. No account managers. No committees. No agency overhead.
You explain your vision once. Everything gets built together, not pieced together. No coordinating vendors. No explaining yourself repeatedly. No hoping it all works when assembled.
Agency-level quality without the agency price tag or bureaucracy.
Three ways to get this right.
One person responsible for all of it.
Flagship
Your entire digital presence — website, search, content, photography, and film — built as one asset by one expert.
What you get
- ✅ Up to 10 custom-designed pages — full site architecture: services, capabilities, industries
- ✅ Full copywriting for every page
- ✅ Blog / content hub + case study system — custom-built templates to showcase your projects and proof
- ✅ Complete SEO strategy — technical build, competitive research, audience research, keyword & content roadmap
- ✅ 90-day content engine — weekly SEO-driven articles for your first three months
- ✅ Up to 2 campaign landing pages with dedicated copy — purpose-built for ads, promotions, or lead generation
- ✅ Full-day brand photoshoot
- ✅ Brand story video — a professionally shot and edited film that tells your story; the single most persuasive asset on any website
- ✅ 3 months of Site Care included
Investment
$25,000
À la carte value: $30,850+ (save $5,850+!)
Timeline
10 – 12 weeks
Authority
The complete website an established business should have — designed, written, photographed, and found in search engines.
What you get
- ✅ Up to 6 custom-designed pages — home, services, about, contact; every page strategically planned
- ✅ Full copywriting for every page — your expertise, translated into words that sell
- ✅ Blog / content hub — the publishing foundation your search visibility is built on
- ✅ Complete SEO strategy — technical build, competitor gap analysis, audience research, and a keyword/content roadmap
- ✅ 90-day content engine — a researched, SEO-driven article published every week for your first three months, so your site launches with momentum instead of silence
- ✅ Full-day brand photoshoot — your team, your facility, your work; imagery no competitor can copy
- ✅ 3 months of Site Care included
- ❌ Case study / portfolio template system
- ❌ Campaign landing pages
- ❌ Brand story video
Investment
$15,000
À la carte value: $18,850 (save $3,850!)
Timeline
6 – 8 weeks
Foundation
One high-converting page. Everything a small operation needs to look like the obvious choice.
What you get
- ✅ High-converting homepage — strategy, custom design, and development; built to turn visitors into calls
- ✅ Conversion-focused copywriting — every word written to move your ideal customer to act
- ✅ Technical SEO build — schema, sitemap, meta structure; Google understands your business from day one
- ✅ Half-day brand photoshoot — your real team and real work, not stock photos
- ✅ 3 months of Site Care included — hosting, security, updates, and monthly reporting, handled
- ❌ Multi-page site architecture
- ❌ Blog / content hub
- ❌ 90-day content engine
- ❌ Brand story video
Investment
$4,000
Timeline
~ 3 weeks
You own everything — your site, your content, your photos, your code. It’s all built on WordPress, so if you ever leave, all of it comes with you. My clients stay because the service is great, not because the exit is hard.
Rather build your own package?
Every service above is available individually — pages, SEO, copywriting, photography, and video, priced transparently. Configure exactly what you need.
After launch: Site Care
Every package includes your first 3 months of Site Care — then it continues for as long as you want it. Your site lives on my managed infrastructure, and everything below is simply handled for you:
SITE CARE
- Premium managed hosting, daily backups, uptime monitoring
- Every WordPress, plugin & PHP update — tested by me, not an auto-updater
- Security monitoring & malware protection (if something gets through, I fix it — included)
- Monthly traffic & SEO report in plain English
- Quick updates (under 30 mins of work) done within 2 business days
$250/mo
SITE CARE+
Everything in Site Care, plus:
- 2 hours of dev & design time every month
- Quarterly strategy call — we review your numbers and decide what to improve next
- Same-day priority response
- Quarterly speed & performance tune-up
$400/mo
Happy Clients
Every Month You Wait Costs You
Right now, prospects are Googling your business. They’re making decisions about your credibility, professionalism, and quality based on what they see.
What a bad website costs you:
Lost opportunities you never know about.
Someone visits your site, sees the generic design and stock photos, and clicks to your competitor. You never get the call.
Lower quality leads.
The prospects who DO contact you are shopping on price because your website didn’t demonstrate value. You end up competing on cost instead of quality.
Time wasted explaining yourself.
Every sales conversation starts from scratch because your website didn’t do the heavy lifting. You’re selling yourself instead of closing qualified buyers.
Embarrassment.
You avoid telling people to visit your website. You apologize when they do. Your team feels the same way.
Here’s the reality:
You know what your average customer is worth to your business. Now ask yourself: how many opportunities is your current website costing you each year?
If your website generates even a handful of additional qualified leads annually—people who actually convert because your site built trust and demonstrated value—it pays for itself.
Most businesses see ROI within the first year. Some see it in months.
Common Questions About Pricing
Is this really worth $15,000–$25,000?
Let's reword this question to what is your average customer worth? If a new customer is worth $5,000 to you, the Authority package pays for itself with three additional wins in its lifetime. Most of my clients see the return on investment inside the first year, and the site keeps working for five or more. Compare that to a cheap site that costs $3,000 and quietly sends prospects to your competitors every day.
What if my business changes or I need to add pages later?
That's expected — a good website is an asset you grow, not a monument. New pages and features are priced from the same transparent calculator you see on this page. Also, Site Care+ clients have monthly dev time that covers changes as they comes up.
How does this compare to agency pricing?
An agency quotes roughly $30,000–75,000 for the same scope, because you're also paying for account managers, project managers, and office space. Hiring specialists separately runs approximately $18,000–33,000, plus months of you playing project manager between five vendors. I deliver the same disciplines — strategy, copy, design, development, photography — as one person you talk to directly. The math is on this page; I encourage you to check it.
Do you offer payment plans?
Yes. Projects are split into milestone payments tied to phases — typically to start, at design approval, and at launch — so you're never paying for work you haven't seen. If you need a different structure, let's discuss; I'd rather solve it than lose a good fit over billing mechanics.
Can I just get the website without the photography?
You can — that's what À la carte is for. But I'll be straight with you: stock photography is the single fastest way to make a $15,000 website look like a $3,000 one. Your prospects can't articulate why generic sites feel untrustworthy, but they feel it, and they click away. The photography isn't an add-on to the strategy. It is the strategy.
What happens after my included 3 months of Site Care?
It continues at $250/month unless you tell me otherwise — and you can stop anytime, no contract. If you'd rather host and maintain the site yourself, I'll hand everything off cleanly. Fair warning based on history: nobody has.
Why is this more expensive than other designers I've talked to?
Because we're not selling the same thing. A cheaper designer sells you pages. I'm selling the outcome those pages exist for: a site that makes your business the obvious choice before a prospect ever calls. That takes strategy, professional copy, custom photography, and SEO — disciplines most designers don't have, so they can't quote them. If someone offers you all of that for $5,000, one of two things is true: they're brand new, or something on the list isn't really on the list.
Why does my site have to be on your hosting?
Because I can only guarantee what I control. Site Care means I'm personally responsible for your uptime, speed, and security — I can't put my name on that if your site lives on a $5/month shared server I've never seen. The migration is free, takes about a day, and is usually the biggest speed improvement of the whole engagement. And you're never locked in: it's WordPress, and it leaves with you if you ever go.
I already prepaid my current hosting — do I lose that money?
No. We start Site Care on your existing host and I migrate you free when your term ends — or move you immediately if you'd rather have the speed bump now. Same price either way, because you're paying for the service, not the server.
See exactly where your site stands
Complimentary Website Assessment (3 minutes)
Before you change anything, you need to know what’s actually holding your site back. This scores your site on the four things that decide whether visitors trust you and take action:
- Clarity — can a new visitor tell what you do in 5 seconds?
- Trust — do your design and proof make buyers believe you?
- Conversion — is your layout guiding people to act, or losing them?
- Technical health — is it fast, or quietly costing you Google rankings?
You’ll get a personalized score and the specific issues to fix first.
Takes 3 minutes. No pressure.
